Given the work-at-home fallout from the pandemic, COVID-19, more businesses are allowing workers to choose work from home where applicable. Many enterprises accept remote working for many more workers -- again changing the mix of how work is accomplished. This acceptance will broaden opportunities for freelancers and those who contract with them. Having an effective on-demand workforce mix to meet more rapid shifts in markets, consumer demands, and global logistics is no easy task for demand and product decision-makers. Often an outsider's workforce analysis and perspective on how work is delivered with on-demand workers can be helpful and cost-effective leading to higher productivity and margins.
While workforce practitioners recruit workers from traditional generational categories, identity politics, misinformation and behavioral characteristics often have strong influences on how workers work. In today's hostile social networks we are all bombarded by messaging to side with tribes red or blue, left or right in a Divided America.